Tentative Schedule
Students should complete the assigned readings before attending class. The below schedule is subject to change to meet the needs of students and the course. The instructor will notify all students via email if the schedule is altered.
SLD = Straubhaar, LaRose, Davenport
RR = reserve reading, available at Bush Library
ER = electronic reading, available on Blackboard
Day Topic Reading
SEPTEMBER
W 8 Introduction to Mass Communication, Communication Studies
Course policies and requirements
Unit 1: History of Mass Communication, Theoretical Understandings of Mass Communication
F 10 What is Mass Communication? SLD Ch. 1
M 13 Mass Communication and Democracy
W15 Mass Communication and Economics SLD 36-41
F 17 Mass Communication and Marx SLD 41-55
M 20 Medium Theory ER# 1
W 22 Medium Theory continued
* research proposal due
F 24 Network Theory ER #2
M 27 Semiotics and Mass Communication RR# 1
W 29 Critical Theory and Mass Communication
OCTOBER
F1 Habermas, Mass Communication, Public Sphere Theory ER #3
Unit II: Mediums of Mass Communication
M 4 Books SLD Ch. 3
W 6 Persuasion v. Propaganda, Magazines ER #4
F 8 Case Study: Burke, Hitler, Mass Communication RR #2
M 11 Newspapers Introduced SLD Ch. 4
W 13 Newspapers and Agenda Setting ER #5
F 15 Case Study: Lippmann v. Dewey RR #3
M 18 Case Study: Lippmann v. Dewey RR #4
* Article review due in class and on blog
W 20 Music and Radio SLD Ch. 5 & 6
F 22 Case study: Garrison Keillor ER #6
M 25 Midterm Review
W 27 Midterm Exam
F 29 No Class: Midterm Break
NOVEMBER
M 1 Film SLD Ch. 7
T 2 72 hour time period begins
W 3 Case Study: Frankenstein Myth, contemporary cinema ER #7
R 4 72 hour time period ends
F 5 Television SLD Ch. 8
*72 hour presentations, 72 hour essay due
M 8 Television: case study, rhetoric and mass communication RR# 5
W 10 Television: case study, Mary Tyler Moore RR #6
F 12 Television: case study, Will and Grace ER #8
*bibliography due in class and on blog
M 15 Research Meetings: NCA Conference
W 17 Research Meetings: NCA Conference
F 19 Public Relations RR #7
UNIT III: Media Issues, Uses, and Concerns
M 22 Media Uses: cultivation theory SLD #13
W 24 Uses and Gratification, spiral of silence, effects research
F 26 What is new media?
M 29 Internet SLD Ch. #9
DECEMBER
W 1 Media Policy and Law SLD Ch. # 14
F 3 Business and Media RR # 8 and # 9
M 6 Ethics SLD Ch #15
W 8 Presentations
F 10 Presentations
M 13 Mass Communication Concluded, Final Exam Review
* Critical analysis papers due
R 16 FINAL EXAM 10:00 – 12:00
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